Stud cattle in a paddock representing quality breeding genetics

Genetics Services

Your genetics. Your Sale—or part of something bigger.

Choose to host your own dedicated semen and embryo sale or join StockLive’s quarterly multi-vendor genetics sale.

Whether your genetics are sitting in the tank or ready to sell, we can help bring them to market. Each lot is professionally presented with imagery, pedigrees, performance data, EBVs and supporting stud information, giving buyers the detail they need to bid with confidence.

With online catalogues, targeted digital marketing and online bidding, StockLive helps vendors reach more informed buyers and create stronger competition for their genetics.

Sale formats

Choose your service

Simulcast Sales

Full-service live sale delivery with online reach and real-time competition, including Audio and Video.

  • StockLive Staff on the ground for sale day
  • Transparent pre and post-sale information provided
  • Starlink connectivity included
Enquire now
Audio Only

Live sale support through real-time audio without full video coverage.

  • A cost-effective way to open your sale to more buyers
  • Extend your buying bench beyond the rail
  • Live connection for buyers who cannot be there in person
Enquire now
Pre-Bidding

A flexible option that allows buyers to place bids ahead of the sale day, helping build early interest and support stronger engagement once the auction begins.

  • No additional cost with simulcast
  • Stronger momentum into the sales day
  • Early buyer engagement
Enquire now
Timed Online Auctions

A flexible online sale format that allows buyers more time and comfort to compete with confidence.

  • Keeps buyers active with outbid alerts
  • Set and forget max bid functionality
  • Flexible closing options to suit your sale
Enquire now
The process

How StockLive works

Four straightforward steps from sale setup to final result — with full support every step of the way.

  1. Send Online Enquiry

    A StockLive team member will assist you with the booking process.

  2. Promote the Sale and Open Registrations

    Reach buyers nationally through StockLive's marketing channels and buyer database.

  3. Prepare Online Catalogue

    Upload lot information, photos, videos and sale details via the StockLive platform.

  4. Sale Day

    StockLive's team is on hand for live or timed bidding, from first lot to last and beyond.

Elite Genetics. Anywhere.

for transparent, accessible genetics sales.

Trusted Genetic Information
Bid from Anywhere
Out-Bid Notifications
Get started

Ready to plan your next event?

Talk to the StockLive team about the best solution for your sale or livestream.

Contact our team